Aixam
Redesign of User Experience and Digital Journey on Aixam France
Type d'offre
Large Company
Secteur
Automotives
Product
Web Design
Duration
Juillet 2022
Expertises
Design Thinking
User Experience
User Interface
Project Overview
Aixam enlisted our expertise for a prospective redesign project aimed at reimagining the user experience (UX) and user interfaces (UI) for Aixam France's website. The goal was to envision a future interface that aligns with the company's unique vehicle offerings, specifically targeting their niche market of electric and non-license vehicles
Adressed Problems
Reimagining the user experience for a car sales website catering to unique customer demographics
01
Niche Target Audience
Redesign the site to address the needs of two primary demographics: older adults and young people, both common users of Aixam's non-license vehicles
02
User Engagement
Improve UX/UI to attract and engage diverse user groups while effectively communicating Aixam’s vision of professionalism with a family-friendly appeal.
03
Competitive Distinction
Differentiate from competitors like Ligier by focusing on urban and family-oriented vehicles
Project Challenges
The project required developing an intuitive, responsive design that appeals to Aixam's diverse audience, while rethinking the entire user journey, especially focusing on the vehicle configurator
01
Adaptive Interfaces
Ensure the design is responsive and user-friendly across devices
02
User Journey Optimization
Redesign the user journey from initial engagement to the configurator process
03
Comprehensive Audit
Conduct a thorough audit of the existing site and an heuristic analysis using recognized criteria
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Complete Site Audit
Conducted a comprehensive audit of the current website and heuristic analysis based on specific criteria like those of Bastien and Scapin
02
UX/UI Redesign Proposals
Delivered a thorough report with observations and recommendations; proposed an improved user experience and graphical interface while leveraging existing brand guidelines
03
Conceptual Prototyping
Developed detailed prototypes for a refreshed user interface and experience design, aligning with Aixam’s market position and goals
04
01
Discover
Conducted initial audits and heuristic evaluations of the existing site
02
Define
Identified key areas for improvement based on specific UI/UX criteria
03
Design
Created advanced prototypes focusing on user experience enhancement
04
Develop
Designed improved graphical interfaces aligned with the brand’s aesthetic
05
Deliver
Delivered the refined site overhaul concept to Aixam, presenting detailed findings and design solutions
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