Aixam x Gocad
Interactive Augmented Reality Point-of-Sale for Instant Win Campaigns
Type d'offre
Agency
Secteur
Automotives
Product
Instant Win Game
Duration
Juin 2024
Expertises
Design Sprint
Web Development
Augmented Reality
Project Overview
For Aixam’s open house events, the company wished to organize an engaging in-store animation setup. We partnered with Gocad to design an augmented reality (AR) instant-win game, enabling effective prize distribution and engaging users through interactive print materials
Adressed Problems
The project aimed to revitalize traditional print materials using augmented reality, providing an innovative instant-win game experience that could be reused for future events
01
Enhanced Print Interactivity
Use AR to transform print materials into engaging interactive experiences
02
Prize Distribution Management
Develop a system to allocate and distribute prizes specifically at each point of sale
03
Reusability
Ensure print materials could be reused for future events without needing to change the QR code triggers
Project Challenges
Integrating augmented reality within traditional marketing materials while ensuring scalability and reusability posed significant technical and strategic challenges
01
AR Integration
Successfully overlay AR game elements onto print materials to enhance user engagement
02
Scalable Design Solutions
Design games and triggers that could easily adapt to future uses
03
Technical Collaboration
Work closely with Gocad’s web agency to align game dynamics and prize management systems
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Interactive AR Game Design
Created a responsive AR game, accessible via QR codes on print materials, enabling a jackpot-style experience
02
Seamless Prize Management
Developed technical solutions for consistent prize allocation and distribution across sales points
03
Reusable Design Framework
Ensured the game and print materials could be updated and reused, supporting long-term event engagement strategies. Methodology
04
01
Discover
Collaborated with Gocad to understand exact requirements for the instant-win game mechanics
02
Define
Developed initial concepts for the AR game dynamics and user interaction flow
03
Design
Designed and tested prototypes for user experience optimization
04
Develop
Conducted thorough technical tests to ensure smooth AR integration and functionality
05
Deliver
Executed the final game setup, achieving successful deployment during Aixam’s open house weekends
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Training
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Training
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Development of apps, SaaS platforms, and creation of unique branding
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Ideation through design sprints and development of immersive solutions to enhance your marketing projects
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