Azmed
Strategic Repositioning with New Branding and Website Redesign
Type d'offre
Start-Up
Secteur
Technology
Product
Branding Kit & Webdesign
Duration
March - Sept 2023
Expertises
Design Thinking
Branding Strategy
Web Devolpment
3D Modeling
Project Overview
Azmed, a pioneering start-up in artificial intelligence for medical imaging, partnered with us for a complete brand repositioning. This involved a comprehensive overhaul of their visual identity and website to better showcase their products and values.
Adressed Problems
Azmed needed to revitalize its brand to enhance its attractiveness and recognition while ensuring that its AI innovations for medical imaging were presented clearly and engagingly
01
New Visual Identity
Develop a compelling visual identity that conveys Azmed’s dedication to medical and technological innovation
02
Strategic Branding
Establish a distinctive online brand positioning that emphasizes Azmed's unique AI expertise
03
User Experience
Redesign the UX/UI for intuitive navigation specifically for healthcare professionals
Project Challenges
The project needed to address several challenges to ensure a successful rebranding and digital transformation for Azmed
01
Visual Identity
Completely reinvent the graphic charter to represent Azmed’s cutting-edge expertise in artificial intelligence
02
Digital Presentation
Leverage 3D design not just to attract but also to educate users on products, crucial in an advanced field like medical imaging
03
Branding Adaptability
Make the updated brand image easily adaptable for diverse marketing formats, such as stands and promotional materials
04
Scalability and Growth
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Complete Rebranding
Development of a new logo, graphic charter, and strategic positioning
02
Website Redesign
Integration of enriched user experience and interactive 3D product presentations
03
Branding Adaptation
Design adapted for stands and marketing materials, including visuals and presentation decks
04
01
Discover
Analyze competitors and assess current brand strengths and weaknesses
02
Define
Define the logotype and graphic charter
03
Design
Develop the website’s user experience architecture
04
Develop
Implement visual elements into the brand identity and website
05
Deliver
Apply the new branding across all communication platforms
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
Still Weighing Options?
Tell us what you need. We’ll help you make a choice.