Diffusion Plus
AI and AR-Driven Stand Design for Lead Generation at Retail Expo
Type d'offre
Large Company
Secteur
Event
Product
Stand Identity & Lead Generation experiences
Duration
October 2023
Expertises
Scenography
Augmented Reality
Artificial Intelligence
UI Design
Project Overview
Diffusion Plus, a leading French and European printing group, engaged us for the For Retail event in Paris in October 2023. The goal was to design lead generation tools highlighting innovative solutions from their marketing agency, Gocad
Adressed Problems
Our objective was to create engaging, AR-driven experiences to enhance print media, demonstrate packaging possibilities, and implement AI for personalized interactions at the event
01
AR on Print Media
Utilize augmented reality to transform printed mail into interactive experiences
02
Packaging Innovation
Explore AR integration on packaging for sectors like cosmetics
03
AR-Based Gaming
Design an interactive instant-win game using printed stands and AR without digital screens
Project Challenges
The project entailed deploying innovative AR and AI technologies to enhance traditional marketing approaches, requiring seamless integration and user-friendly interactions
01
Augmented Reality Integration
Implement AR on print and packaging to create interactive, engaging content
02
Sustainable Design
Design carton-based stands that incorporate AR, avoiding the need for digital screens
03
AI Application Deployment
Create an AI-driven experience offering personalized interaction at events
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
AR Print Enhancements
Enabled video and interactive content overlays on printed materials via web browsers, eliminating the need for mobile apps
02
Packaging AR Solutions
Developed concepts for AR on packaging, particularly targeting industries like cosmetics for enhanced customer engagement
03
Instant-win AR Stands
Designed and built an interactive AR gaming setup with cardboard stands
04
AI Recipe Generator
Created an AI tool to generate personalized cocktail recipes, demonstrated with a real bartender at the event
01
Discover
Collaborated with Diffusion Plus and Gocad to outline innovative concepts for stand and experience design
02
Define
Developed AR functionalities for use on print media and packaging
03
Design
Tested AR capabilities and workflows, ensuring seamless functionality across platforms
04
Develop
Designed and implemented an AI tool for personalized interactions
05
Deliver
Executed setup and support during the For Retail event, ensuring the smooth operation of all systems
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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