Engie Home Services x Gocad
Augmented Reality Instant Win Game
Type d'offre
Agence
Secteur
Marketing
Product
Augmented Reality
Duration
March 2024
Expertises
Design Sprint
User Experience
Augmented Reality
Web Development
Project Overview
For Engie's open house events, Gocad commissioned us to develop an interactive game more engaging than traditional instant-win concepts. The aim was to provide an augmented reality experience using print-based media to offer users the chance to win prizes and engage more deeply with the brand
Adressed Problems
The project focused on developing an innovative and cost-effective gaming solution that utilized existing print materials at Engie's locations, moving beyond expensive physical kiosks and typical 2D games
01
Innovative Interaction
Create a more vibrant and interactive game using Engie's print resources
02
Game Dynamics
Design an engaging game dynamic to capture users’ attention and enhance their interaction with the brand
03
Accessibility
Ensure universal accessibility of the game on users’ smartphones to maximize engagement
Project Challenges
The project faced challenges in crafting an augmented reality game that effectively integrated print media while ensuring distinct prize distribution and user data handling for Engie's open house events
01
Time Constraints
Deliver the solution within a tight timeline stipulated by the open house schedule
02
Distribution Flexibility
Implement a prize management system capable of dealing with diverse conditions and requirements across various Engie locations
03
Seamless AR Integration
Develop an intuitive AR interface for users to access by scanning QR codes, enhancing the playability on smartphones
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Interactive Game Dynamics
Developed a two-level augmented reality game that allows interaction via Engie's printed media
02
Reusable Application
Created a dedicated application for Engie's instant-win games, applicable to future events beyond the open houses
03
Comprehensive Design & Development
Managed end-to-end design, from initial ideation to graphic design, culminating in a fully developed, replicable AR experience
04
01
Discover
Collaborated with Gocad to develop game concepts using augmented reality with print
02
Define
Engaged with Gocad to validate game concepts ensuring alignment with Engie’s objectives
03
Design
Conducted prototyping to refine graphics and game functionality
04
Develop
Completed the design and development of all necessary game assets
05
Deliver
Delivered the application ready for use during Engie’s open house events, ensuring a seamless user experience
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Training
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Training
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From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
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Creation of recruitment, training, and communication initiatives to address your innovation challenges
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