Définir
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Engie Home Services x Gocad
Augmented Reality Instant Win Game
Date
March 2024
Secteur
Marketing
Product
Augmented Reality
Expertises
Design Sprint
User Experience
Augmented Reality
Web Development
Résumé du projet
For Engie's open house events, Gocad commissioned us to develop an interactive game more engaging than traditional instant-win concepts. The aim was to provide an augmented reality experience using print-based media to offer users the chance to win prizes and engage more deeply with the brand
Enjeux Identifiés
The project focused on developing an innovative and cost-effective gaming solution that utilized existing print materials at Engie's locations, moving beyond expensive physical kiosks and typical 2D games
01
Innovative Interaction
Create a more vibrant and interactive game using Engie's print resources
02
Game Dynamics
Design an engaging game dynamic to capture users’ attention and enhance their interaction with the brand
03
Accessibility
Ensure universal accessibility of the game on users’ smartphones to maximize engagement
Project Challenges
The project faced challenges in crafting an augmented reality game that effectively integrated print media while ensuring distinct prize distribution and user data handling for Engie's open house events
01
Time Constraints
Deliver the solution within a tight timeline stipulated by the open house schedule
02
Distribution Flexibility
Implement a prize management system capable of dealing with diverse conditions and requirements across various Engie locations
03
Seamless AR Integration
Develop an intuitive AR interface for users to access by scanning QR codes, enhancing the playability on smartphones
04
Solutions Provided
01
Interactive Game Dynamics
Developed a two-level augmented reality game that allows interaction via Engie's printed media
02
Reusable Application
Created a dedicated application for Engie's instant-win games, applicable to future events beyond the open houses
03
Comprehensive Design & Development
Managed end-to-end design, from initial ideation to graphic design, culminating in a fully developed, replicable AR experience
04
Notre approche méthodologique pour l’innovation
Une méthode structurée et progressive qui garantit des résultats concrets et mesurables
01
02
Conceptualiser
Nous transformons les objectifs en concepts concrets à travers des maquettes, prototypes et plans détaillés qui matérialisent la vision du projet.
03
Développer
Nous donnons vie aux concepts en créant, programmant et façonnant les solutions techniques et créatives nécessaires.
04
Déployer
Nous mettons en œuvre la solution, assurons sa bonne intégration dans l'environnement cible et accompagnons les utilisateurs dans son adoption