Gocad Services
Strategic Collaboration for Marketing Innovation and Workshop Facilitation
Type d'offre
Agency
Secteur
Direct Marketing
Product
Innovation Workshop & Partnership
Duration
Jan 2022 - 2024
Expertises
Design Sprint
Design Thinking
Innovation Strategy
Project Overview
The "Gocad Lab" project emerged from a partnership with Gocad Services, a marketing agency under a group dedicated to paper printing and direct marketing. Initiated in 2022, this collaboration focuses on driving innovation by delivering interactive marketing solutions for Gocad's diverse clientele, spanning sectors like automotive and retail
Adressed Problems
The project centers on providing innovative marketing solutions that enhance customer engagement and generate traffic, particularly through interactive media and advanced technologies
01
Direct Marketing Enhancement
Leverage traditional direct marketing with innovative interactive solutions
02
Traffic Generation
Develop initiatives to drive foot traffic into retail locations using creative, interactive techniques
03
Innovation Workshops
Conduct ideation workshops resulting in diverse concepts for various sectors, integrating gamification and AI dynamics
Project Challenges
Creating cutting-edge marketing solutions that synergize with existing print marketing strategies posed challenges in aligning traditional and modern techniques effectively
01
Interactive Engagement
Craft experiences that attract and retain consumer interest through innovative means
02
AR and Print Synergy
Seamlessly blend augmented reality experiences with traditional print materials
03
Continuous Innovation
Constantly refresh strategies to maintain a competitive edge in dynamic markets
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Ideation and Concept Development
Facilitated workshops to generate fresh, innovative concepts, leading to diverse projects integrating gamification and AI
02
AR and Print Solutions
Developed AR-based interactive experiences to enhance engagement using print media
03
Ongoing Strategic Collaboration
Continued partnership with Gocad, collaborating with sales and project teams to implement both internal innovations and client-facing solutions
04
01
Discover
Conduct in-depth research into current trends and client needs
02
Define
Organize creative sessions to brainstorm and conceptualize innovative ideas
03
Design
Refine ideas into actionable concepts with clear goals and strategies
04
Develop
Develop prototypes to test and improve potential solutions
05
Deliver
Finalize and deliver polished innovations to Gocad's clients, ensuring effective integration
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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