Gocad Services
Gocad Services Website Creation & Brand Identity
Type d'offre
Agency
Secteur
Direct Marketing
Product
Web site
Duration
September 2022
Expertises
Design Thinking
User Experience
Web Development
Project Overview
Gocad Services, a direct marketing agency, engaged us for a complete rebranding and the development of their new website. Our collaboration involved working closely with the marketing director to ensure the new site effectively showcases their services and optimizes lead generation
Adressed Problems
The project focused on redefining Gocad Services’ brand identity and creating a robust, user-friendly website with effective lead generation and SEO strategies
01
Brand Identity Revamp
Redesign the brand’s visual identity while retaining the existing logo
02
User Journey Development
Create a seamless user journey that highlights key services and facilitates conversion
03
Content Strategy
Develop a comprehensive content strategy supporting site function and user engagement
Project Challenges
The project involved a comprehensive overhaul of Gocad Services' website and brand without altering the logo, requiring strategic collaboration and thoughtful design integration
01
Graphic Charter Redesign
Develop a new visual identity that aligns with the brand’s strategy, maintaining the logo
02
Content and Features Definition
Organize workshops to refine site features and design the content strategy
03
User Experience and Interface Design
Craft an intuitive and engaging UI/UX using Webflow for easy site modification
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Visual and User Experience Design
Redesigned the user experience and interface to enhance engagement and usability
02
Webflow Implementation
Selected Webflow CMS for a flexible, customizable design that allows easy modifications
03
Automation Enablement
Installed automation tools for managing newsletters and acquisition processes on-site
04
Consent and Analytics Strategy
Set up GDPR-compliant privacy measures and analytics systems for enhanced user data management
01
Discover
Collaborated with stakeholders to define website functionalities and user journey
02
Define
Conducted sessions to develop the new graphic charter while refining the content strategy
03
Design
Developed and tested prototypes focused on user interaction optimization
04
Develop
Integrated Webflow CMS and established automation pathways for streamlined site management
05
Deliver
Created visual materials for social media and communication tools, ensuring cohesive brand representation
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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