Goodnightsam
Developing a Cohesive Brand Identity and Online Platform
Type d'offre
Start-Up
Secteur
Retail
Product
Brand Identity, Marketing strategy & Online platform
Duration
October 2023
Expertises
Branding
Lead Acquisition Strategy
UX-UI
Web Design
Project Overview
For the Goodnight Sam brand, we were tasked with creating a comprehensive brand identity and providing art direction for their e-commerce platform. This included designing the user experience and visual identity of their website. The site needed to be easily modifiable, integrate necessary applications, and fit within a limited budget
Adressed Problems
The project involved designing a complete brand identity and e-commerce user experience, within budget constraints, while ensuring the website is easily modifiable and effective in customer acquisition
01
Complete Brand Identity
Develop a holistic graphic identity to represent the brand’s creative jewelry offerings
02
User Experience Design
Create a seamless and intuitive user journey on the e-commerce site
03
CMS Selection
Choose a CMS that facilitates easy modifications and aligns with budgetary restrictions
Project Challenges
Crafting a flexible and engaging online presence within a constrained budget required innovative solutions across branding, web development, and marketing strategy for Goodnight Sam
01
Holistic Branding
Develop a complete brand and design identity that captures the essence of the company’s offerings
02
Interactive E-commerce Design
Build a user-friendly e-commerce platform that supports easy content updates
03
Effective CMS Implementation
Select and integrate the best CMS option to facilitate future modifications and scalability
04
Comprehensive Marketing Automation
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Graphic Identity & Design
Created a full visual identity, including logos and brand elements, and designed an engaging UI/UX for the website
02
SEO & Content Strategy Integration
Implemented SEO strategies along with a comprehensive sales funnel and client acquisition strategy
03
Marketing Strategy Execution
Developed online and offline marketing strategies, including automated email and cart monitoring systems
04
01
Discover
Evaluated the existing site and conducted sector research to inform design decisions
02
Define
Developed design concepts and mockups for the website, ensuring alignment with brand identity
03
Design
Integrated the website, ensuring seamless functionality and CMS adaptability
04
Develop
Configured SEO elements and marketing strategies, including cookie consent, analytics, and promotional setups
05
Deliver
Implemented automated marketing activities, enhancing funnel operations and customer interactions
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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