Kia x Rym
Immersive Marketing Experience for the Picanto 2024
Type d'offre
Agency
Secteur
Automotive
Product
AR experience & FOOH
Duration
Juin 2024
Expertises
Design Sprint
Augmented Reality
3D Modeling
Web Development
Project Overview
For the launch of the new Kia Picanto 2024, Edenauto and Kia aimed to create an event at the Tarbes dealership. The project focused on two main objectives: driving lead generation and in-store traffic, and providing an interactive experience for Kia customers and potential buyers
Adressed Problems
The project required the development of a unique and innovative experience within a very short timeframe of less than three weeks, from concept to execution
01
Innovation Requirement
Deliver an unprecedented, engaging experience not commonly seen before
02
Quick Turnaround
Complete the project in under three weeks, covering ideation to final execution
03
Augmented Reality Compatibility
Ensure AR functionality across all web browsers for maximum accessibility
Project Challenges
The project faced high demands for innovation, speed, and technological integration, requiring effective solutions to create a memorable and accessible customer experience within a constrained timeline
01
Time Constraints
Develop both the 3D model of the vehicle and its web integration rapidly, while adding interactive points of interest
02
AR Realism
Enable users to visualize the vehicle in real-time through augmented reality, a key project element
03
Intuitive Use
Design an application that is user-friendly and requires no downloads, working seamlessly across various web browsers and devices
04
Engaging Visuals
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
FOOH Visuals
Created a dynamic FOOH image illustrating Kia Picantos in Place de Verdun, enhancing social media impact
02
AR Application
Developed an AR app allowing 3D vehicle visualization, color changes, animations, and information on specific features. The app also let users view the vehicle at full scale through A
03
Cross-Platform Compatibility
Ensured the application worked without downloads across all web browsers, on most smartphones with suitable camera capabilities
04
01
Discover
Rapid assessment of client needs and event objectives
02
Define
Conceptualization of FOOH visuals and preliminary AR app features
03
Design
Fast-track modeling of the vehicle and integration of interactive elements
04
Develop
Full app development, including AR capabilities, followed by testing for compatibility
05
Deliver
Execution and deployment of the AR experience and promotional materials in under three week
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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