The Mortgage Professionals
Complete Website Overhaul and Lead Acquisition Strategy in Vancouver BC
Type d'offre
Agency
Secteur
Mortgage Services
Product
Website & Lead Acquisition
Duration
January 2022
Expertises
User Experience
User Interface
Lead Acquisition
Project Overview
The Mortgage Professionals, based in Vancouver, British Columbia, tasked us with auditing, recommending, and fully redesigning their website. The primary goals were to guide users effectively to their mortgage calculator, increase lead generation, and improve SEO rankings for specific keywords. Additionally, we supported their brand identity enhancement for social media communications
Adressed Problems
The project aimed at refining the website to boost user guidance and lead generation while enhancing SEO performance and brand consistency on social media
01
Clear User Guidance
Ensure visitors are efficiently directed to key resources like the mortgage calculator
02
Lead Generation Improvement
Enhance website design and functionality to significantly increase lead capture
03
SEO Strategy Enhancement
Optimize the website for better search engine ranking using targeted keywords
Project Challenges
The project required a user-friendly design overhaul that improved content richness and information architecture while boosting SEO and social media engagement
01
Information Clarity
Present crucial information clearly upon the user’s arrival to guide them effectively
02
Content Structuring
Reorganize informational content, articles, and blog to enrich and optimize user experience.
03
Regular Updates
Implement a system for ongoing website updates under a service plan to ensure current and relevant content
04
Design a transportable kit, quickly assembled and disassembled at low cost, akin to an IKEA project.
Solutions Provided
01
Website Audit and Redesign
Conducted a comprehensive site audit, followed by recommendations and a full redesign to improve user navigation and increase conversion rates
02
SEO Optimization
Enhanced keyword usage and site structure to improve search engine visibility and ranking
03
Enhanced Brand Identity
Updated brand visuals and messaging on social media to ensure cohesive communication
04
01
Discover
Analyzed existing site data and user flows to identify improvement areas
02
Define
Developed a detailed strategy to enhance user guidance and SEO impact
03
Design
Revamped the site’s design and navigation to promote user-friendly interactions
04
Develop
Integrated SEO strategies and enriched content, restructuring blog and informational articles
05
Deliver
Established a service plan for regular content and website updates to maintain relevance
Qualiopi certified*
Our Qualiopi certification ensures the quality of our training, reflecting our commitment to excellence with recognized methods.
Training
Artificial Intelligence
We support your teams in the strategic integration of artificial intelligence, with workshops to optimize your services and training on generative and automation tools
Training
Design Thinking
We lead your teams in design thinking and design sprints to support innovation and tackle creative challenges through interactive workshops and hands-on training
From strategy to design, all the way to the launch of your innovations.
Start-up
Development of apps, SaaS platforms, and creation of unique branding
Agency
Ideation through design sprints and development of immersive solutions to enhance your marketing projects
Large Company
Creation of recruitment, training, and communication initiatives to address your innovation challenges
Trainings & Workshop
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